LAHORE QALANDARS
BRAND IDEOLOGY

Ideology - Message of Love

Qalandar is an honorific title given to a saint who is at a very high level of spirituality. They are different from other saints and have very strong feelings of love for God’s creation. Qalandars, among the saints, are those persons who may enjoy freedom from the ties and bounds of time and space. Qalandars spread the message of love and humanity & have strong connection & RECALL with Lahore/Punjab/Pakistan.

Concept - Relevance to Sport

Qalandars is an old word but has strong longevity. Also, it has a very strong connection to music and it keeps getting new leases of life due to the concept’s usage in the most popular songs/qawwalis, etc. from time to time. Nusrat Fateh Ali’s (and other qawwals’) most memorable Qawwalis and lately, It comes with strongly associated very popular “tag lines and slogans”, such as “Dama Dam Mast”, “Mast Qalandar Mast”, etc.

LAHORE QALANDARS CHAIRMAN

About Cricket and Pakistan

With billions of people around the world sharing the thrill and excitement of Cricket, Pakistan has always been at the forefront of world class cricket performance. Our players are best in the world and our nation has the potential to produce even more cricket gems in the years to come. We have shown it in the past and we will show it again.

Responsibility is Ours

I strongly feel that it is our responsibility to provide a strong engagement platform to our youth which gives them a chance to show and shine on the horizon of international cricket. Having said that, Pakistan Super League is a step in the right direction and comes at the right time. It is the platform we have been looking for that could represent and revive Pakistani cricket. I congratulate Pakistan Cricket Board for making this dream come true by giving Pakistan a Cricket League of its own. The power of PSL will lead our cities and provinces rise above individual interests and create an atmosphere of national harmony, peace and hope.

About Lahore Qalandars

We choose the name "Lahore Qalandars" for the Lahore Team to highlight the sufi culture of lahore, Punjab and Pakistan which is all about love, tolerance and peace. ‘Qalandar’ is a true representation of what Pakistan stands for, a country for its people regrdless of their cast, ecthnicity or religious affiliations.

About QALCO

With QALCO being the owner of Lahore Qalandars, it is for the first time for a Qatri Company to boost full ownership a of a Twenty20 team playing in a foreign tournament. There is so much in common here with the ‘Q’ standing for Qalandars, QALCO and Qatar. Our investment is in-line with the vision and message of our CEO H.E Sheikh Sultan Bin Jassim Al Thani who said “Qatar aims to be advanced society capable of sustaining its development and providing a high standard of living for its people”. Through our investment in PSL and franchise of Lahore Qalandars, we have taken this vision one step further to share our success and message of love beyond Qatar.

To Our Sponsors

We have played our part by creating Lahore Qalandars team and I invite you to be part of this great success story and to create new history in Pakistan.

Fawad Rana
Chairman
LAHORE QALANDARS

“I am visionary for a brighter future of Cricket in Pakistan.”